Online shopping has revolutionized retail in the past decades. But the digital sales wave is also taking over the
. Manufacturers supply other manufacturing firms with raw materials, production supplies, finished products, and services. Due to the large variety of traded goods, this sub-branch of B2B e-commerce encompasses both generalist marketplaces and vendors specialized in a specific product sector or vertical.
E-commerce and e-procurement
E-commerce providers benefit from the investments manufacturers allocated to innovate and digitalize their entire supply chain, including sale channels. In Europe, a bit over 20 percent of Dutch and Spanish
manufacturers sell products and services on their websites. Outside of the EU, estimates for the Indian market predicted a seven-fold increase in manufacturing
gross merchandise value by 2027. In Japan, the overall
B2B online sales of manufacturers exceed the wholesale counterpart.
Big manufacturing groups often integrate and automate the purchase process in their enterprise resource planning (ERP) software. To achieve that in an efficient way, large organizations use online procurement platforms, i.e. software dedicated to purchase transactions and strategic storage of suppliers’ and buyers’ data. In 2024, one in three procurement professionals in the
manufacturing sector intended to invest in the full digitalization of procure-to-pay processes by 2027.
Successful marketplaces
In the United States, numerous players populate the market. While giants Alibaba and
Amazon Business dominate the generalist market, the ranking of U.S. B2B specialized vendors shows a quite diverse pool of players, including manufacturers and shipping service providers. AI-powered marketplace
Xometry thrived in the U.S. and abroad by combining on-demand manufacturing with supplier services. Lastly, online store sales of industrial supply companies Fastenal and Grainger increased remarkably over the last years.
A better customer experience
As the manufacturing e-commerce market gets more competitive, the attention towards user experience grows. Thanks to optimized customer relationship management
(CRM) systems and AI-powered technology, manufacturing companies are improving the digital customer experience in the United States. Their efforts paid off in terms of increased
customer loyalty and satisfaction, as well as higher sales or revenue. In industrial manufacturing, e-commerce platforms will be at the center of
product experience management projects.
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